Peter has over 30 years experience working on some of the world's most prestigious brands in Asia, Europe and North America.
He has a multi-discipline background having built integrated Advertising, Public Relations, Customer Relationship Management and Brand Consultancy Operations. He has run companies for three of the top four global marketing communications networks: WPP, Publicis and Omnicom. His most recent corporate role was Regional Managing Director of BBDO Asia Pacific and prior to this he ran companies for Leo Burnett and Ogilvy.
Brands he’s worked with include: AIG, Coca-Cola, BMW, Disney, Fedex, IBM, Kodak, McDonalds, Nestle, PepsiCo, Proctor & Gamble, Seagram (Diageo), Shangri-La, Shell, SONY, Unilever and Visa International. In Canada, he has helped St George’s School develop their vision and long-term strategy for the past eight years.
Peter has led three different agencies to become the leading creative agency in their respective markets. In 2001 he was a co-winner of a coveted a Cannes Gold lion, the Oscars of the advertising world.
He co-founded The Brand Company in 2002. The company grew into Hong Kong’s leading specialist Brand Management Consulting firm consulting to clients such as: AIG, Hong Kong Trade Development Council, Lane Crawford, Shangri-La Hotels, SmarTone-Vodafone, Sun Hung Kai Properties and Swire.
In March 2006 The Brand Company was acquired by The Ingram Partnership, the London-based Consulting group headed by CIA Media founder Chris Ingram.
Peter moved with his wife and three sons to Vancouver BC in August 2007. In addition to his private consulting practice in Vancouver, Dolphin Brand Strategy, he is a Co-Founder and Director of The BioCube Corporation Ltd, which has designed and developed the BioCube™ a community-sized transportable biodiesel refinery that makes commercial biodiesel production viable for developing markets using renewable and waste feedstock.
He graduated from the University of Edinburgh with Honours in Psychology and has a Post Graduate Diploma in Advertising. Peter is a global citizen having lived in Edinburgh, Southampton, Jackson Mississippi, Honiara in the Solomon Islands, London, Singapore, Manila, Kuala Lumpur, Hong Kong and now Vancouver. Work and play has taken him to over 50 countries across every continent.