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Featured School Where in the world is...
Armbrae Academy

Sitting on the edge of the King’s College campus in Halifax, Armbrae Academy is a vibrant Primary to Grade 12 co-ed school offering an excellent programme. Successor to the Halifax Ladies College founded in 1887, Armbrae Academy has a long history of providing a challenging university preparatory program. With its small classes and compact size, the school fosters a truly family atmosphere. Armbrae seeks to develop well-rounded and principled graduates in a structured and disciplined learning environment. A well articulated curriculum from Primary to Grade 12 culminates in Advanced Placement options in Grade 12. In addition, Armbrae boasts a broad extracurricular offering including competitive sports and a wide range of activities in the arts.
To read more visit: www.armbrae.ns.ca
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CAIS Conference Information
Please visit the Conferences section of our website for a look at conference details and registration information.
Save the dates:
- November 1-4, 2007 – The CAIS Heads and Chairs Conference is being held in Niagara-on-the-Lake, Ontario. The theme for this year’s conference, being organized by the “West of Toronto” Ontario schools, is: “Exceeding your Goals”.
- November 13, 2007 - Panel discussion - "Meeting the needs of students: how far should schools go?". Please register via the CAIS website
- April 16-19, 2008 - CAIS Junior and Middle School Heads (CIJSHA) Conference is being held at The Briars, Lake Simcoe, Ontario.
- April 18-20, 2008 - The CAIS Invitational Senior Girls and Boys Rugby Tournament is being hosted by Upper Canada College, Toronto, Ontario.
- April 23-26, 2008 - CAIS Assistant Head's Conference is being hosted by King's Edgehill School at the Westin Nova Scotian Hotel, Halifax, Nova Scotia.
- May 2, 2008 - The Best Practices Conference is being hosted by St. George's School in Vancouver, B.C.
CAIS 2007/2008 Boarding Fairs:
- November 7, 2007 - Barbados - Accra Hotel
- January 21, 2008 - Mexico City - Hotel Nikko
- February 4, 2008 - Cayman Islands - Courtyard Marriot Hotel
- February 7, 2008 - Nassau, Bahamas - Hotel British Colonial
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CAIS in Point
“Leaders are not islands in time.” This quote from Sustainable Leadership (Hargreaves, Fink: 2007) underscores the greatest challenge facing our schools today. Looking across the country, it is easy to get excited about the fantastic things that are going on in so many of our schools. At the same time, we all know how the fortunes of a school can ebb and flow over time. What accounts for this rise and fall of schools? The answer, for the most part, is leadership. To a considerable extent, the current “great” schools in CAIS are the product of transformational leaders. They bring an energy and vision that help to drive the change process and raise the level of expectation and performance for students, staff and the larger community. All too often however, these outstanding change agents can also be the unwitting architects of future decline.
How does this happen? Why are some amazing accomplishments not sustainable over time? The answer lies in making certain that our transformational leaders are actually committed to a culture of transformational leadership that is sustainable beyond their tenures as Heads of School. The key questions that need to be asked therefore are not: “What changes have you made to transform your school?” but rather: “What legacy will you leave when you depart?” What capacities have you created among students, community and faculty/staff that will live beyond your tenure?” and, “How can and should your successors build upon what has been achieved to take the school strongly into the future?”
There are two aspects to ensuring that the answers to all of those questions reflect positive and productive thought and planning. The first is to create a strong, second and third tier group of school “leaders”. These do not necessarily have to be the people who are in traditional administrative leadership roles, but rather should be those people with the drive and commitment to keep the vision alive and the momentum going through a period of change and adjustment. There is nothing that can stall change like the announcement of a Head’s impending retirement or decision to change schools or roles. From the moment that the news becomes public, institutional inertia begins to set in. People start to become entrenched and territorial – positioning themselves to be ready for the “new guy” (in a non-gender-specific way!). Those faculty and staff members who have already been reluctant to change, hunker down even more believing that if they can just survive your final months, they won’t have to change at all! Members of the Board or the parent community may start to see themselves as “keepers of the flame” and, as in any perceived power vacuum, succumb to the temptation to start mucking around where they shouldn’t. A solid and committed leadership team is an excellent way to forestall problems of this sort. Hopefully, anyone new coming in will know enough to keep quiet and listen for the first six months at least, and a truly transformational outgoing Head will ensure that she or he has well-prepared the leadership team to effectively orient her/his successor as to the culture, ethos, and priorities of the school.
The second aspect reflects a mistake that out-going Heads often make. There is a tendency among incumbents to distance themselves from the recruitment and selection process. They, rightly, see this as the Board’s purview and, as a result, wrongly, decide to be a “neutral” observer of the process. There is no greater barrier to the sustainability of a school’s continued improvement and growth than the absence of the outgoing Head from the process of selecting her or his successor. This is not a question of identifying an “heir apparent” or skewing the process. Rather, it is avoiding the mistake of asking a volunteer Board to select the “right” person for the job without the benefit of the one person in the world who understands both what the “job” is, and what attributes are needed to perform it.
Unlike our schools, in the corporate world, succession planning is taken far more seriously. CEOs in those enterprises actively recruit and encourage potential leaders; they take the long view and help to manage the succession process; and, they hire and promote people who can not only meet today’s needs but demonstrate those leadership skills and aptitudes that will be essential in the future. In the corporate world, succession planning is viewed as asset to the organization, an asset which involves the investment of thought, time and money.
By contrast in our schools, we tend to passively let candidates emerge rather than actively seeking them out and developing them; often our focus is on the short term – who can do the job that we need done today? – rather than thinking for the future; and, therefore we seek replacements for existing roles and choose people in relation to current needs and existing skill sets. Succession is handled informally (wouldn’t want to be seen to be playing favourites!) and, as noted above, when the process does get underway, many incumbent Heads see their role as being to “get out of the way”. Finally, often both Boards and Heads see the investment in succession planning, training and nurturing of potential leaders, as a cost item, rather than a shrewd investment. In some cases there is almost a resentment that we might be training someone who will end up being promoted elsewhere. As a result we try to hide their strengths under a bushel or lock them into long-term contracts to ensure their continued presence at the school. The focus of sustainable leadership should not be on “succession” but “success”. If you establish a successfully sustainable model, succession will take care of itself.
This past weekend I had the opportunity to spend some time with seventy of our best and brightest as they worked through two of our leadership modules at Royal St. Georges College in Toronto. Professor Robert Solomon from UWO, who taught the law module, told us that this was one of the brightest and most keenly interested groups of adults he had ever taught. Hal Hannaford took the time, as did former ECS Head Susyn Borer, to speak with the participants about the challenges of the Headship and the importance of both networking and mentorship to help them to grow and develop in their positions. The mission for all of us then should be to take this talented and committed group and provide them with the opportunities to understand the nature of leadership – its challenges and rewards – and to prepare them not just to succeed us, but to exceed us.
Leaders are not islands in time. All of us stand on the shoulders of predecessors and mentors. If we truly want to sustain the high quality of our schools, and to keep them on that path of continuous improvement, then it is our role to boost that next generation of leaders and encourage them to leave us in their dust!
Jim Dr. James Christopher Executive Director, CAIS
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CAIS Web Updates
Coming soon; the CAIS School Directory will be available on line! We are in the process of developing and populating an e-directory that will enable prospective parents, students and the community to download the information for all our schools, the schools in a particular province, or an individual school. The dynamic web design gives schools the ability to showcase six photos that can be clicked on to enlarge the image. The space allotment for text allows the same amount of type as our previous hard copy directories. This new and improved format allows us to make updates efficiently, and keep our presentation to the public fresh and accurate.
Also coming soon, is a page on our website available to all School Heads that lists the graduates of the Leadership Institute (LI). The graduates will be listed alphabetically by the year of their graduation, and a brief bio will accompany the name of the graduate. We believe in celebrating our Leadership Institute graduates, and recognizing the hard work and commitment involved in achieving a LI diploma.
CAIS 2007 Fall Leadership Institute
Thank you to the faculty, Royal St. George’s College (RSGC) and participating students for making the CAIS 2007 Fall Leadership Institute a success. To kick off the Law and Communications sessions, Jim Christopher, Hal Hannaford (Head of RSGC) and Susyn Borer (former ECS Head) addressed the assembled participants at the Saturday morning breakfast.
Professor Robert Solomon led his students through a thought provoking session on School Law, and Struan Robertson provided practical guidance in how schools can best communicate with the community, parents, and staff via the Communications module. From October 13-14, students enjoyed the downtown Toronto locale of the host school, as well as the chance to mingle with their colleagues at breakfast, lunch and a well deserved wine and cheese reception.
Stay tuned for details on the Summer 2008 CAIS Leadership Institute.
Marketing Independent Schools
Marketing our schools. It’s not as easy as it may sound. Some people have the ill conceived notion that people are clamoring at ivy covered walls to gain access to our Independent Schools. While a spot at one of our schools may be coveted by many, there are a large variety of schools to choose from and that choice can be overwhelming for many parents. Choice is not the only issue, there’s also the question of cost, and the most effective way to communicate the value of our schools.
The first step to successful marketing is to acknowledge that marketing is required. There is no room to be shy about this. Many aspects of school life have to be run like a business, this is one of them. So, how do we go about making sure that we are getting our message out in the most user friendly, cost efficient, and relevant way? We have Admissions staff working hard to get, and keep students in their schools. Some schools have people dedicated to Marketing and/or Communications personnel, and a small selection of schools have dedicated alumni assisting in the school “plug”.
Dedicated staff is crucial, and word of mouth is fantastic. But it’s the schools’ job to ensure the words spoken in the community are in keeping with the image, and truth, of their school. This can be achieved via consistency in school communication and actions. The old adage “actions speak loader than words” is true to a point. If your bold pronouncements do not match your actions, the result is confusion. If actions and words are consistent, then both have the potential to speak volumes.
In the book, Marketing Independent Schools in the 21st Century, NAIS outlines some of the main indicators of schools that understand how to best market themselves. First, a successfully marketed school manages its brand. This means that they take care in managing their image at the various points of contact within their walls, and with the outside world. This includes web sites, newsletters, advertisements, open houses, staff communications to parents, and alumni correspondence.
Also important, the school should align its marketing and financial goals. NAIS points out that: “Good, trusting relationships are required between those responsible for managing expenses and costs, and those who are on the hook for bringing in the revenues. In many non-marketing enterprises, the marketing professional’s position is too often that of the supplicant”. Logic dictates that marketing a school requires a team approach. Everybody involved with the school has an important marketing role. Naturally, this becomes easy to apply in practice if school staff feel involved and connected with school missions. NAIS advises that the savvy school integrates functions. “Marketing is not someone’s job. Marketing is everyone’s job.” Communication is key!
Once a team approach is established, one of the most obvious aspects to marketing, is knowing your market. This sounds simple, but research and concrete numbers are very important. Too often people make the mistake of relying on a “hunch”, or on the way things have worked in the past. Analyze the statistics that you have and collect what you need to make informed decisions. Has the market shifted, or changed in ways that affect your core market? Or, maybe your school has changed or developed.
Part of knowing your market includes understanding, with all the independent schools to choose from, what makes your school special? Survey present parents and students what they best like about the school, and what changes they would like to see implemented. Their responses can serve as a bench mark for what potential parents / students are looking for too. It’s safe to say that most parents are searching for a school that will properly educate their child in the basic curriculum, but many are also looking for enriched curriculum in specific areas of study. If your school has an exceptional music program, creative writing, or sports facilities then tell people.
After you have analyzed, planned, and executed your school marketing strategy, the next step is to evaluate the effectiveness of your work. It’s a constant cycle; even a winning team has to always be looking for ways to stay on top! To source the book mentioned above, please visit www.nais.org and browse their bookstore at: http://transact.nais.org/Purchase/SearchCatalog.aspx
Lindsay Ireland, CAIS
Halloween Safety Tips
It's that time of year again, October 31 will soon be here! Kids are planning their costumes with great care, and parents are hoping that there won't be an unseasonable snow fall, or torrential rain to dampen their children literally, as well as their spirits. With all the festivities involved in Halloween, it's very easy to lose sight of some of the potential dangers. Make sure your kids, and your home are well prepared for a busy, hectic and fun evening. To view some safety tips visit SafeCanada at http://www.safecanada.ca/link_e.asp?category=21&topic=133 . Wishing everyone a safe and happy Halloween!
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