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Communications Professionals Forum

July 3-5, 2012*

We are very excited to offer the first opportunity for members of our CAIS community to come together to strategize on Marketing and Communications. Whether your communications work is based in Admissions, Alumni or Advancement, we want you!

Marketing and communications is an area of increasing importance for our schools.  We have received many requests for data, metrics, and best practices, but to date, we have not been able to support these requests. So we are pleased to bring CAIS Communications Professionals together to enjoy the benefits of national networking, sharing of opportunities and challenges, and learning from some of the best in the communications and marketing research industry.  

The world of marketing and communications is changing - quickly!  We believe that it is time to bring the people who are responsible for CAIS communications together. What can we learn from others?  What is best practice in our industry?  And how can we work together more strategically to support the marketing and communications goals in our schools?

Don't delay, register here today.

Review the program agenda.


We are delighted to have the following Forum presenters join us this year:

Roland Draughon (IABC Keynote Speaker)

Forum Chair, Ellie Sadinsky Jeffrey (Director of Communications, Queen's University) 

Developing the CAIS Communications Strategy

How CAIS can support your M&C

In this session, we will go through a framework for CAIS' first national communications strategy that is designed to support our schools and your work, internally and externally. We will talk about CAIS research and benchmarking across the community of schools, and possible CAIS strategies for advertising, media relations, alumni communications and more. The outcome of the session will be to determine CAIS communications priorities in the context of your M&C initiatives. What can we do better together that we can't do alone? 


Alison Holt (Senior Counsel and Managing Director, Communications, The Offord Group)

A Convenient Truth: Strategic Marketing in the Independent School Environment.

Independent schools, like all organizations with a story to tell and an audience to move to action, have to define their truth. But there are interesting considerations along the way: the unique culture of schools, the collaborative/competitive market, and keeping on top of changing demographics, to name just a few.

Find out the best approaches to developing a strong plan in the school environment, share your experiences and ideas, and come away with a fresh perspective.


Lorrie Jackson (Communications Manager, finalsite)  

Social Media and Your School’s Marketing Success

Facebook, Twitter, Google Plus...the list goes on. As independent schools, you’ve probably made a marketing stand in the social media world but are wondering how to best maximize your time and efforts. Join finalsite’s President and Founder Jon Moser and Communications Manager Lorrie Jackson as they share school successes, lessons learned, and tips for overcoming challenges in your social media efforts. We’ll look at what content to share and when, what tech tools can assist you, how to respond to negative feedback, and how to integrate social media with your website.


Speed Innovation Presenters:

Nic Carhart (Communications Coordinator, Rothesay Netherwood School)

Julia Drake (Executive Director of Communications and Marketing, Branksome Hall)

Anne-Marie Kee (Executive Director, CAIS)

Dawn Levy (Director of Communications, Lower Canada College)

Michael O'Connor (Chief Marketing and Enrolment Officer, Appley College)

Click here to view session descriptions.


Hosted by Trinity College School, Port Hope, ON

Registration Deadline:  Friday, June 8, 2012

Cost: $795, this includes meals and boarding at TCS

*The Communications Forum ends at 5pm on Thursday, July 5, however, all Communications Professionals are invited and encouraged to take a Leadership module from July 6-7.

If staying to complete an LI module (July 6-7), an additional fee of $495 will be charged. This also includes meals and boarding at TCS.

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